Experiencing voice over audition rejection blues? Today I’m telling you how to turn auditions that didn’t book into voice over demo that sell.
First, let me tell you a story.
The Ultimate VO Booking Rejection
A few months ago, I recorded an audition which I thought was really good. The clients and producers agreed because I eventually landed the job.
The session was recorded via Source-Connect and there were many (many) people on the client’s end who all had different ideas about the way the script should go.
As a result, I must have recorded every single line at least 10 ways. I’m always up for a challenge, so it was fun, but the session was exhausting!
A few weeks later, the producer reached out to me by email to explain that they had re-cast the voiceover and that a male VO talent was going to re-record the script.
Naturally, I was bummed, but not surprised. For one, the casting director (CD) had tried to cast this particular job 4 times before the client settled on hiring me. Also, recording each line so many ways gave me the feeling that the team didn’t have a clear vision for the production.
Either way, finding out you’ve been re-cast is disappointing, to say the least.
Now, despite all that, I really LOVED my audition, so I kept it in a special folder called “Good Ones.” I make a habit out of keeping every audition I record and organizing them into folders. I have folders for commercial auditions, narration auditions, video game auditions, and animation auditions. Every now and then, I listen back to these auditions and put the best ones in my special folder.
Voice Over Audition Rejection: Turning Lemons into Lemonade.
Even though I was recast, and this audition didn’t book me the job, as I mentioned before, I had a great feeling about it.
Rather than letting it go to waste, I asked for permission to use it as a voice over demo. When the casting director agreed, I took the recording, added music to it with my multi-track editor (the VO Demo Maker also does it in less than a minute!) and I posted it to my website as a voiceover demo.
Low and behold, this VO demo has been the gift that keeps on giving!
Since posting it, I can’t tell you how many clients have hired me, citing that very spot. 👉 Quick tip: I always ask what made clients feel like I was a match for their production because that tells me which of my demos are the biggest sellers.
This experience just goes to show that a voice over audition rejections can be turned into a home-made demo that sells big. This is something I go over in more depth in Get Clever About Voice Acting & Announcing Part 3.
Since then, I’ve turned many auditions that got rejected into demos that sell.
So the countless hours auditioning and never hear back from anyone? They don’t have be in vain. If you love an audition you’ve recorded, turn it into a demo spot!
The Advantage of Pay-to-play Sites
Now if you’re on pay-to-play sites, you have the advantage of knowing which auditions clients like. They even tell you right on the breakdown whether it’s ok to use their audition in your portfolio.
So pay attention to your auditions that have gained traction and keep them in a special folder. Here are some examples of the type of traction I’m referring to:
- You were put on hold for the job (but didn’t book the job)
- You were asked to record another take or version of that audition by your agent, casting director, director, producer, or client
- Your acting coach thought your read on the audition was fantastic
- You simply have a strong feeling about it (like, you LOVE it!)
Based on this story, you now know that a great audition can be excellent bait for new clients. This is precisely why auditioning (and coaching for auditions) is so important.
When Rejected Auditions, Turn Into Demos, and Into Your Niche
After putting that demo spot on my website, I quickly noticed that I was attracting a very specific type of client.
Most clients who were referencing this new VO demo were coming from boutique advertising agencies and were requesting I read for their manifestos/brand anthems (a sort of commercial for companies rather than for specific products). It turns out that I accidentally found a little niche market for myself!
In essence, whenever you book a job or get traction from an audition or a particular demo spot, it’s usually because you’re in the zone of your niche market. Interest in your work tells you the type of clients or industries your work is attracting.
It should go without saying that it pays to keep track of what clients like. So again, always ask clients what demo made them feel like you were a fit for their script.
Soon, you’ll notice which demos are most popular, and you can feature those and attract more of these types of clients.
These demos can also be used for outbound sales, on social media, and in VO profiles. Once you tap into a niche market, you’ll be able to create steadier income for yourself and be on the road towards financial independence.
In the end, there are silver linings everywhere, if you know where to look. If you’d like to know more about voice over demos, read Part 3 of the Get Clever Series.
My name is Lili Wexu. I’m an actress, a voice talent and an author. Don’t have multitrack editing skills? Just use the VO Demo Maker to turn your auditions into demos that sell.
